EVALUATE SPONSORSHIP DEALS WITH CONFIDENCE

pinpoint the exact value of ALL assets

Support your negotiation with data

COMPARE MULTIPLE DEALS

BUILD A SOLID BUSINESS CASE

SEE HOW IT WORKS
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HOW MUCH IS THIS DEAL WORTH?

What is the true value of THE SPONSORSHIP PROPOSAL?

DOES IT FIT WITH OUR BRAND OBJECTIVES?

What is the expected return on investment?

HOW IT WORKS

CakeMix is the most advanced evaluation tool on the market.

1. EVALUATE ALL ASSETS

CakeMix will aggregate and calculate the value of assets from all sources: social media, digital ads, traditional media and on-site assets. It will also provide a specific CPM for over 100 different assets in your own market—the only tool in the world with such a capability.

2. Get key metrics instantly

Have everything you need to build a business case for executives or enter into negotiations well prepared, including the value of the sponsorship agreement, the value-to-cost ratio and the net benefit of the partnership.

3. TRACK VALUE BEFORE AND AFTER DELIVERY

Was the value that you were offered actually delivered? Evaluate proposals before and after signing the deal to see if your brand got all of the assets and value it was promised.

UNIQUE FEATURES

DATA THAT GOES BEYOND THE MONEY.

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1. RELEVANCE INDEX

See right away if your brand is aligned with the property. CakeMix has a built-in relevance measurement based on scientific research. Brand-property fit has a huge impact on performance but is hard to measure without in-depth research.

2. AUDIENCE ANALYSIS

To support its growth, your brand must reach the right audience through its sponsorship investments. CakeMix gives you a clear measurement of the target-audience alignment.

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3. INDUSTRY BENCHMARKS

How is the property performing against others? Compare metrics to industry benchmarks. Use the data to compare multiple deals.

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our work with CANADIAN TIRE

The right combination of technology and research.

With a network of 1,700 stores, Canadian Tire has a reach that spans nationwide, allowing them to work with local communities on remarkable achievements. The brand is an active sponsor of multiple community organizations in Canada.

Canadian Tire uses the full suite of Elevent tools to manage sponsorship requests and analyze the value of sponsorships, including CakeMix, our valuation tool, and BrickRoad, an easy-to-use platform that filters partnership requests as they come in

OUR SOLUTIONS

ACCESS CAKEMIX THE WAY YOU WANT TO

ANNUAL LICENCE

FEATURES

SERVICES

UNLIMITED

10

Number of users within organization

100+ visibility assets

Geo-targeted media values

Instant reporting

Comparative reporting

Multiple brand profiles (markets or brands)

Benchmarks and industry averages

Custom KPI integration

Hosting

ANNUAL fee per market

Hours of training included

Support during office hours

Updates

Project-based valuation report

Need a value for a specific property along with a comprehensive report? We’ll use the power of CakeMix and our team’s in-depth knowledge to support you with individual evaluation projects.

FROM $9,500. Based on scope of property.

FULl turnkey solution

This subscription-based service will handle end-to-end valuation, from data entry to the sleek PDF reports sent directly to your inbox.

MONTHLY FEE BASED ON VOLUME

let's talk

Book some time with Francis, a partner at Elevent.

Elevent is one of the few firms in North America that brings together all forms of strategic sponsorship expertise under the same roof. We arrived on the scene in 2013 to advance the discipline with a mix of practical expertise, research and technology.

Please tell us a little bit about YOUR NEEDS AND WE’LL REACH OUT.

Thank you for your interest in CakeMix. We will be in touch soon.
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FREQUENTLY ASKED QUESTIONS

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what do these numbers mean?

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Is there a delay before getting the report results?

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What if an asset I want is not on the list?

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Will I be able to compare valuations?

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Does the tool automatically evaluate TV-visible sponsorship assets?

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Can the tool track social media visibility?

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Do I have to pay for usage or the number of seats?

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I am located in a different market. Can CakeMix be made available to me there?