CakeMix will aggregate and calculate the value of assets from all sources: social media, digital ads, traditional media and on-site assets. It will also provide a specific CPM for over 100 different assets in your own market—the only tool in the world with such a capability.
Have everything you need to build a business case for executives or enter into negotiations well prepared, including the value of the sponsorship agreement, the value-to-cost ratio and the net benefit of the partnership.
Was the value that you were offered actually delivered? Evaluate proposals before and after signing the deal to see if your brand got all of the assets and value it was promised.
See right away if your brand is aligned with the property. CakeMix has a built-in relevance measurement based on scientific research. Brand-property fit has a huge impact on performance but is hard to measure without in-depth research.
To support its growth, your brand must reach the right audience through its sponsorship investments. CakeMix gives you a clear measurement of the target-audience alignment.
How is the property performing against others? Compare metrics to industry benchmarks. Use the data to compare multiple deals.
With a network of 1,700 stores, Canadian Tire has a reach that spans nationwide, allowing them to work with local communities on remarkable achievements. The brand is an active sponsor of multiple community organizations in Canada.
Canadian Tire uses the full suite of Elevent tools to manage sponsorship requests and analyze the value of sponsorships, including CakeMix, our valuation tool, and BrickRoad, an easy-to-use platform that filters partnership requests as they come in
Number of users within organization
100+ visibility assets
Geo-targeted media values
Multiple brand profiles (markets or brands)
Benchmarks and industry averages
Custom KPI integration
Hours of training included
Support during office hours
Need a value for a specific property along with a comprehensive report? We’ll use the power of CakeMix and our team’s in-depth knowledge to support you with individual evaluation projects.
This subscription-based service will handle end-to-end valuation, from data entry to the sleek PDF reports sent directly to your inbox.
Elevent is one of the few firms in North America that brings together all forms of strategic sponsorship expertise under the same roof. We arrived on the scene in 2013 to advance the discipline with a mix of practical expertise, research and technology.